Wholesale nursery serving landscapers, garden centers, rewholesalers, nurseries, and municipalities along the East Coast.
Founded in 1994 by Bill and Melissa Adams, Panther Creek Nursery was an early adopter of digital presence, being one of the first nurseries to launch a website. Remarkably, they maintained that same website for 20 years. When it came time to modernize, they thoroughly researched their options and chose Clarity Connect to bring their vision to life with a brand-new website.
Customer-Centered Development
At Clarity Connect, we are committed to evolving our Grower Website Solutions based on customer needs. As Bill shared, "The process was all about what we wanted from the website. We had a series of productive Zoom meetings where they really listened to our requirements and customized the solution to fit us perfectly. I felt we had an exceptional experience with Clarity Connect."
The Results Speak for Themselves
Launched on February 8, 2024, Panther Creek’s new site has already delivered impressive results. In a year where many nurseries faced challenges, Panther Creek saw an 18% increase in business (as of November 1, 2024). Bill attributes at least 12% of this growth directly to the new website’s impact.
June 2025 Update
Sales year-to-date (Feb 8 - June 19) are up 8.4% over the same period last year. That's 8% on top of 18% last year.
A.D.R. Bulbs® is a leading provider of wholesale flower bulbs direct from their 300 acre family farm in the Netherlands since 1946. A.D.R. Bulbs® carries the largest fall bulb inventory in the USA; 500+ varieties of elite quality, top size Dutch flower bulbs.
ADR has been working with Clarity Connect for over 20 years. From the moment we launched the website, Chris Rugriok, Partner, estimates it paid for itself in under a year. Since that time, they've had a number of upgrades to the site. Chris feels that the Clarity investment is one of the best ADR has made. He says it has paid for itself probably "hundreds of times over in this time period."
Is it difficult to transition to a Clarity Connect site?
Chris shared that working with Clarity Connect has been a great experience the entire way, and wouldn't imagine working with anyone else. "The biggest issues we had with the web before meeting Clarity was being able to update it with no coding knowledge, programming knowledge. The best part of the Clarity platform is the back office, which allows you with no actual programming skill to completely keep your website up to date and make your own edits." Clarity does all the heavy lifting during the development and implementation, with an effort to keep the burden on the grower at a minimum. Clarity Connect Grower Website Solutions sites are designed for non-technical users — if you can point and click, you can manage your site.
How did it change the ADR Bulb business?
According to Chris, the website changed their business in several key ways. They find that they get better margins online. "The biggest benefit for us has been that without having a national sales force, that’s allowed us to cover the entire country and have access to people that never would have found us otherwise. Not having a sales force out servicing these clients reduces the travel expense. The cost of customer acquisition is much lower, as the website also is working 24/7 on finding new customers for us."
A third-generation family-owned wholesale nursery in Connecticut, specializing in high-quality ornamental plants and offering a wide variety of flowers, shrubs, and trees for garden centers and landscapers.
The ease of online ordering, plant searching, and unique customization has allowed us to exceed our customers’ expectations on our website. Building a partnership with Clarity, another family-run business, has allowed for an innovative collaboration to reach our goal in becoming the plant provider that’s ‘easy to do business with.’
Mark Sellew, President