Horticulture Websites  »   Websites for Wholesale Growers & Grower Retailers  »  

Getting Started on Your New Website

We will need the following....

Once we have signed our website development agreement, we will send out a questionnaire asking for the information and files we will need to get started on your website. Please start pulling this information together.


Please submit the original design file (vector artwork) if at all possible. If you don't have vector artwork, a high-resolution JPG or PDF file will work.


Main Navigation

We will need your main navigation. Typically 5-8 navigation items work best. However, if there are a lot of characters in the navigation items, fewer will fit. For example 'Events' vs. 'Events and Classes' or 'Wholesale' vs. 'Wholesale Accounts'.



Please have 2 or 3 high-resolution images (2,000+ pixels) to be used for your home slide show. Of course, you will be able to change them at any time in the future with your Clarity Console tools, but we like to set up your site with relevant images.

Most horizontal smartphone images will meet quality and size requirements. Please note, some email applications size down image files when sent. Submitting the images via the questionnaire will ensure the original file quality is maintained.

If you are unsure if your images meet the required size, you can check here:


Graphics Standards

If you have a graphics standards guide, please submit that with your survey. If not, we will need for you to select colors and fonts to be used on your new site.



We will need the HEX colors for your website's primary, secondary and tertiary colors. You can select colors and see the corresponding HEX number with this tool,

If you have a primary color but are struggling to come up with secondary and tertiary colors, you can use this online solution to generate complementary colors,

Still struggling? You can ask our designer to select the colors for you. Please note, changing color schemes after they have been implemented is billable work.

SSL Protection

We cannot release a website without a Secure Socket Layer (SSL) certificate. There are strict guidelines on how an SSL is issued that cannot be changed. The request for the SSL must go to one of the following 5 email addresses on your domain:

  • admin@....
  • administrator@....
  • hostmaster@....
  • webmaster@....
  • postmaster@....

For example, if your website URL is, the SSL request would have to be sent to, or or, etc. If none of the 5 email addresses exists, have your email administrator setup 'admin@....'.

If you only use GMAIL, AOL, Yahoo, etc. for email, we can set up an admin@.... address for you. This will be billed at an additional $3 per month. 


Text Font Selector

Utilize the Google Text Font Selector to easily find a text font for you to use on your new site. Please select fonts for:

  • Main Navigation & Page Titles
  • Page Subtitles
  • General text

Google Analytics

Google Analytics is a great way to track your most popular website pages and see how your customers interact with your site. 

If you do not have access to a Google Analytics (GA4) account that was linked to your previous website, you will need to set up a new account. The steps are detailed here

We will need to add the Google Measurement ID to your web pages to begin seeing data in your new Google Analytics 4 property. Please send the Measurement ID to Our developer will implement it for your website.

Once the site is live, you will be able to login to Google Analytics to view the stats on your website.