We will look at actual attendees' websites and review them in real-time. I will engage other audience members and lead a 'crowd sourcing' review of the site. I will summarize what I believe the site is communicating/'doing' and see how that compares to the attendee's goals for the site. Frequently, these do not match. I will give them suggestions on what to change on their site to help it meet their stated objectives.
As you can learn from mistakes, you can also learn from successes. So, if an attendee's site is quite good, we will go through that and discuss how the site is helping that grower be successful.
We can go through 4 sites in an hour. This will be a very interactive class.
Time: 60 minutes
Audience: Anyone who has influence over their website.